Privacy Policy

London69 Privacy Policy – Malaysia Member Personal Data Protection

London69 is committed to protecting the privacy and security of every member's personal data. Discover exactly how we manage your information with full transparency and accountability.

Last Updated: 1 January 2026

London69's Six Core Data Protection Principles

Your privacy is not merely a legal obligation to us — it is a moral responsibility we take seriously every day.

256-bit SSL encryption

All data transmitted between your device and london69 servers is protected by military-grade 256-bit SSL encryption. No third party can intercept or read your information while in transit.

Secure Data Storage

Your personal data is stored on servers protected by multi-layered firewalls and encrypted at the storage level. Only staff with specific authorisation may access member data for legitimate operational purposes.

No Sale of Data to Third Parties

London69 has never and will never sell, rent, or exchange member personal data to any third party for marketing purposes. Your data belongs to you, not as a commodity for our business.

Full Member Control

You have the full right to access, correct, or request deletion of your personal data at any time. London69 provides a straightforward process for you to manage your own information.

Regular Security Audits

London69's security systems and data management practices are regularly audited by independent third-party experts, ensuring our data protection standards remain current and relevant.

Data Breach Notification

In the event of any security breach involving your data, london69 is committed to notifying you within 72 hours and taking immediate steps to minimise any negative impact.

Important Note: This Privacy Policy explains in detail how london69 collects, uses, stores, and protects your personal data. By registering or using the london69 platform, you agree to the practices described herein.

1. Introduction

London69 takes personal data protection responsibilities extremely seriously. We recognise that your trust is the most valuable asset we hold, and that trust can only be maintained through transparent, accountable, and consistent data management practices.

This Privacy Policy applies to all users of the london69 platform, including website visitors, prospective members, and registered members. It describes the types of data we collect, the purposes of collection, how we store and protect it, who may access it, and your rights as a data subject.

This document is written in English for the understanding of our members. Should any discrepancy arise between different language versions, the version applicable to Malaysian users shall prevail.

2. Personal Data We Collect

London69 only collects data necessary to deliver quality services, ensure platform security, and comply with applicable legal requirements. We do not collect excessive or irrelevant data beyond what is needed to operate the platform.

2.1 Data You Provide Directly

  • Registration information: Full name, date of birth, identity card/passport number, phone number, and email address
  • Address information: Residential address for identity verification purposes
  • Financial information: Bank account numbers, digital wallet information, and in-platform transaction history
  • KYC verification documents: Copies of your identity card, passport, or other supporting documents as requested
  • Support communications: Records of conversations with our customer support team

2.2 Automatically Collected Data

  • Technical data: IP address, browser type, operating system, and screen resolution
  • Activity data: Pages visited, time spent, games played, and betting history
  • Device data: Unique device identifiers for security and fraud prevention purposes
  • Cookies and tracking technologies: To improve user experience and analyse platform usage
Our Guarantee: London69 has never collected sensitive data such as passwords in plain text format. All passwords are hashed using the latest encryption algorithms before storage, meaning even our own staff cannot view your password.

3. Purpose of Data Use

Every piece of data we collect is used for a clear and lawful purpose. Below is a summary of data usage purposes at london69:

Data Type Purpose of Use Legal Basis
Registration information Identity verification, account creation Contractual compliance
Financial information Processing deposits and withdrawals Contractual compliance
KYC Documents Fraud prevention, AML compliance Legal obligation
Activity data Account security, platform improvements Legitimate interest
Email address & phone number Service communications, security notifications Contractual compliance
Technical & device data Fraud prevention, duplicate account detection Legitimate interest

London69 will not use your data for any purpose beyond those stated above without first obtaining your additional consent.

4. Sharing Data with Third Parties

London69 understands that your trust is not something to be taken lightly. We do not sell, rent, or disclose your personal data to third parties for commercial marketing purposes under any circumstances.

4.1 Parties Who May Receive Your Data

In the context of legitimate platform operations, your data may be shared on a limited basis with the following parties:

  • Payment processors: DuitNow, Touch 'n Go eWallet, GrabPay, Boost, FPX, and partner bank service providers for processing your financial transactions
  • Technical service providers: Cloud computing companies, IT infrastructure providers, and software developers supporting platform operations — all bound by strict confidentiality agreements
  • Identity verification service providers: For KYC verification and required background check purposes
  • The relevant authority: Where required by law or a valid court order, london69 will disclose the necessary data to law enforcement agencies.

4.2 Data Protection Agreements

All third parties granted access to london69 member data are required to sign a Data Processing Agreement that meets our security standards. They may only process your data for the specified purposes and are not permitted to use it for their own interests.

Cross-Border Data Transfers: Some of london69's technical service providers may operate outside Malaysia. In such cases, we ensure that data transfers are carried out with protections equivalent to Malaysian and international data protection standards.

5. Cookies and Tracking Technologies

London69 uses cookies and similar tracking technologies to enhance the user experience on our platform. Cookies are small text files stored on your device when you visit our website.

5.1 Types of Cookies We Use

  • Essential cookies: Required for core platform functions such as login, session security, and language preferences. These cookies cannot be disabled.
  • Performance cookies: Collects information on how users interact with the platform to help us improve functionality and content
  • Functionality cookies: Saves your preferences such as display settings and game choices so you don't need to reconfigure them each time
  • Analytics cookies: Helps us understand aggregated usage patterns to make better-informed platform improvement decisions

5.2 Managing Your Cookies

You can control and delete cookies through your internet browser settings at any time. However, disabling essential cookies may affect platform functionality and your user experience. London69 does not use third-party cookies for targeted advertising purposes.

6. Data Retention Period

London69 does not retain your personal data longer than necessary for the purposes outlined in this policy. The retention periods we adhere to are as follows:

  • Active account data: Retained for the duration of the active account and up to 7 years after account closure for legal compliance purposes
  • Financial transaction records: Retained for a minimum of 7 years in accordance with legal and accounting requirements
  • KYC documents: Retained for the period required under applicable anti-money laundering laws
  • Support communication logs: Retained for 2 years from the date of last interaction
  • Analytics and technical data: Stored anonymously for a maximum of 24 months

Upon expiry of the applicable retention period, your data will be securely deleted or permanently anonymised using methods that prevent recovery.

7. Your Rights as a Data Subject

As a london69 member, you have the following rights regarding your personal data. We are committed to processing every request within 14 business days from the date of receipt.

Right of Access

Obtain a copy of all personal data we hold about you in a readable format.

Right to Rectification

Request correction of inaccurate or incomplete data in your records.

Right to Erasure

Request deletion of your personal data, subject to applicable legal obligations.

Right to Restriction of Processing

Restrict how we process your data under certain specified circumstances.

Right to Data Portability

Receive your data in a structured format that can be transferred to another platform.

Right to Object

Object to the processing of your data for direct marketing purposes or on the basis of legitimate interests.

To submit any request relating to the above rights, please contact the london69 support team via live chat or email. We may require identity verification before processing your request to ensure the security of your data.

8. Data Security

London69 continually invests in the latest security infrastructure to ensure your personal data is protected at all times. The technical and organisational security measures we implement include:

8.1 Technical Security

  • 256-bit SSL/TLS encryption for all data communications between your browser and our servers
  • Storage-level data encryption using AES-256
  • Intrusion detection and prevention systems (IDS/IPS) operating 24/7
  • Multi-layered firewall with real-time traffic monitoring
  • Two-factor authentication (2FA) for internal staff access to sensitive systems
  • Automated and integrated data backups to a separate secure location

8.2 Organisational Security

  • Least-privilege access principle — staff may only access data required for their specific duties
  • Mandatory cybersecurity awareness training for all london69 staff
  • Binding confidentiality agreements for all employees and contractors
  • Clearly documented security incident response procedures
  • Periodic internal and external security audits

9. Children's Privacy

The london69 platform is strictly limited to individuals of age 18 years and above. We do not knowingly collect any personal data from children or minors. If we discover that a child's data has been inadvertently collected, we will take immediate steps to delete such data and close the associated account.

If you believe your child has registered an account at london69 without your knowledge, please contact our support team immediately and we will take action within 24 hours.

10. Changes to the Privacy Policy

London69 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technologies we use. Any significant changes will be communicated to members via platform notifications or email at least 14 days before taking effect.

The last updated date is shown at the top of this document. You are encouraged to review this page periodically. Continued use of the london69 platform after any changes take effect constitutes acceptance of the updated Privacy Policy.

11. Contact Our Privacy Officer

If you have any questions, concerns, or complaints regarding how london69 handles your personal data, you may contact us through the following channels:

  • Live Chat: Available 24/7 via the platform — the fastest way to get an immediate response
  • Telegram: The official london69 Telegram channel for privacy-related inquiries
  • Email: [email protected] — for written inquiries and formal data rights requests

We also encourage you to read Terms and Conditions as well as the Responsible Gaming for a more comprehensive understanding of london69's platform policies.

Certified Security

256-bit SSL encryption
Regular security audits
No sale of data to third parties
24/7 threat monitoring

Have a Question?

The london69 privacy team is ready to answer any questions regarding your personal data.

View FAQ

Your Data Is Safe With Us

Join london69 with Complete Confidence

Your privacy and security are our top priority. Register today and enjoy a safe, transparent, and responsible online entertainment experience.

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